Sponsorship is one of the reliable marketing strategy for promoting real estate brand. It can be done by an individual, a company or group of companies to enhance recognition in the society.
It is simply taking some financial investment opportunities that are for a better cause with positive impact in the community which in return create value, maximise recognition and exposure of the business name. Such financial investment could be in form of donations and embarking on projects within a community with minimal financial outlay that would expose your business name to prospective clients who would be interested in your real estate service.
There at many sponsorship companies in nigeria but that of real estate is minimal of which both new and existing businesses can take this opportunity,harnessed it and promote their business name.
To be a sponsor, simply adopt a particular project plan that can be easily done with minimal cost like donating real estate textbooks to students in tertiary institutions to promote real estate education, affiliating with departments of real estate in tertiary institutions for collection of industrial training students and many more. Aside focusing on real estate only, you can be a sponsor of a project that could be generally impactful like promoting good health and hygiene, education, infrastructural developments and so on with a minimal cost that would be beneficial in exposing your business to many opportunities that guarantee to generate revenues to your business in the long run.
For lovers of soccer, you would agree with me that many companies accept sponsorship of Barclay English Premiership Cup like Heineken, adidas and many more. The question is why?. Because these companies saw opportunities of getting value and recognition, market their product and services, enhance patronage, create platform for partnerships and to promote business branding online through television broadcast and advertisement to the fans and audience.Real estate business can function in this aspect to promote their business branding which indirectly promote real estate education in Nigeria.
Any Sponsorship project that has been executed by your real estate business should be advertised on company website, blogs and social media to reach out to larger online presence that possibly could be clients interested in a partnership on a real estate investment opportunities under your brand name.
Here are some sponsorship strategies that can be helpful to promote your real estate business branding. Although these sponsorship strategies are not limited to this ones mentioned below. You can think, create and try many more reliable sponsorship strategies that would work for your business.
- Real Estate Scholarships
This sponsorship strategy is not fully utilized and harnessed in Nigeria. If you doubt check out this Google search. The result is low because there are few or no real estate companies or other companies that are into scholarship sponsorship for undergraduate and postgraduates in real estate in Nigeria. So this can be an opportunity for your business to get recognised. This can be done by selecting and awarding few best students in real estate department of any Nigerian tertiary institution scholarship to study within or outside Nigeria depending on the financial capacity of the real estate company that accept the sponsorship. This would promote real estate education and profession, foster your business branding with recognition from the leadership and students of the tertiary instituions, friends and family of the sponsored and promote friendship, interest and partnership from other organizations or real estate companies who understand the value of your input into the society. Aside that you can business branding can be promoted by friends and families that benefitted from the sponsorship program which can be online through websites, blogs and social media or any means. People are constantly go online to search for sponsorship.
- Embark or donate for building projects for charity purpose.
This is also a way to get recognised easily. But it is for real estate businesses that are well established with strong financial background.
You can simply as individual or partnership donate or embark on a building project like a bungalow, duplex, a building on two floors and give out for charity purposes. Now, your business recognised by other non- government organization that are in partnership with or sponsors the charity organization by asking them to share the project and your business name who is the sponsor on their various websites, blogs and social media with a lovely tag name " Housing the less priviledge". This can go a long way to promote your bisiness branding and pave way for real estate investment and development opportunities with international organizations worldwide.
- Place business adverts on program books for social events.
There are many social events that your business name can act as a sponsor. Social events within the environ of tertiary institution like departmental night parties, SUG night patties and faculty night parties and those social events outside the environ of tertiary instititions like Mr and Mrs beauty, most beautiful girl in Nigeria, and many more. As as sponsor, you can simply add or showcase your business name with a call to action message (CTA), a contact, a website and few photos of property listings on the first,middle or back page of the program book.This can make your business to stand out by targeting and reaching out to prospective clients in a better way.
- Fund local radio or television talk shows on real estate.
This is also a good strategy to promote your business branding. Be a sponsor to local radio or television talk show on real estate. These program can get more attention of clients that participate from the public and direct those in need of any real estate service to patronise your business by a simple adverts of your business name with contact and website as the sponsor of the program.
- Show support for season events
This is also a good strategy to get your business recognised. Show support for season events in your locality that has the tendency to pull out masses of crowd where a prospective clients or business partner can be met and exchange contact from there. Season events like Carol 999 in Uyo, Akwa Ibom, Calabar carnival in Calabar, cross Rivers state, Port Harcourt carnival in Port Harcourt, Rivers state, Eyo festival in Lagos, Lagos state and many more. Aside being recognised as one of supporters or sponsors, also ensure to make a print many copies of your business complimentary card and property bulletin. Then Pay someone to distribute at the entrance or within the season event centre to reach out to maximum clients who would in a way be interested in contacting your business for any real estate service or need.
We hope this strategies would go a long way to promote your real estate business branding.And endeavour to share with us any other sponsorship strategies that you think would be helpful in promoting real estate brand in Nigeria.
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