Social media is a channel that enhances community or group involvement,people interaction for specific purpose, knowledge by sharing of contents and collaboration for business purpose.
It has shown to have increase statistically over the years up till now in number of users of the sites and apps for networking with friends, colleagues and family easily. This sites are reliable to use for marketing and advertising of properties base on user traffic and a strong advertising campaign to easily reach out to larger audience who has request for real estate services such as renting either an apartment, an office space, a shop, an open hall, and buying of vacant land and buildings.
There are over 60 social media sites in the world but knowing the best site to join and use for marketing and advertising of your real estate is important for every real estate professional. This is because there is need to consider social media sites with a high number of users and traffic that has the possibility of capturing real estate leads(buyers and sellers) on a faster lane.
However, social media should not only be used for promoting real estate businesses but also to engage with your customers ( real estate investors) and industry peers like estate agents,property/estate managers, real estate developers, facility managers, estate surveyors and valuers, corporate real estate managers, and real estate students.
Networking with this individuals through social media is also a suitable way to advertise, market your property listings and grow your business online.
Here are 5 social media sites that is reliable for advertising and marketing real estate in Nigeria.
This is one of the most popular social networking sites with substantial number of users and traffic that is up to 2 billion worldwide of which 12 million are Nigerians. This site is ideal for viral marketing and advertising of real estate. This can be done by:
>>Creating a real estate business page and joining some real estate community or group to showcase property listing and services.
>>tagging and sharing contents of your real estate business page like articles, photos and videos with friends, colleagues and family members on these site.
>>boosting your real estate page with paid Facebook ads so as to reach a larger number of people faster of 3,000 or more per day.
Overtime, as more people join the social media site, they would get to know about your property listing and services, contact you for business and refer other clients to you.
This is an instant messaging apps owned by Facebook with active users of 1 billion of which 5 million are Nigerians on daily basis.
Instant communication with whatsapp is a reliable way to advertise and market real estate properties and service with people on your contact and groups.
To be more effective as a tool:
>>Simply be social and add as many friends as possible to your contacts.
>> Join as many groups as possible and share many real estate article, photographs and videos of your property and services offered by your business.
This is a social site with an active user of 320 million worldwide of which 1.6 million are Nigerians. It is mainly used for sending short messages (of up to 140) to reach out to audience who are prospective real estate clients. It is reliable because most businesses of which real estate business is not an exemption uses this site to interact with her followers so as to know their opinion on a particular product and service.
To advertise and market on Twitter:
>>Have a good real estate business profile picture so as to give this impression that you are down for a serious business.
>>Follow some real estate pros, communities or groups.
>> Follow celebrities and politicians who can be prospective clients.
>>Also share contents from your real estate websites or blog on this site to redirect your followers to visit your business website so as to have a clear view of your property listing.
When all this are done, there would be tremendous increase in the number of followers on your real estate page who will contact you for any real estate business.
This is a social site with active users of over 800 million worldwide of which 2 million are Nigerians. It is more like a resume based site used by professionals to enhance the business network.
You can advertise, market and promote your real estate brand by:
>> Creating and presenting a quality personal or business profile with good photos, highlighting skills and experience and services offered that can capture the attention of viewers to see you or your company capable and looking forward to do business with or to be referred in the future.
>>Build up business relationship by connecting with other professionals within and outside your field.
>>Be active by participating in posting and replying of comments on real estate articles and global trends, upload photos and videos of your property listing and also share.
This is a social site that is part of Facebook with an active user of 400 million worldwide of which over 1.3 million are Nigerians. The site is based on sharing photos and videos. This makes it a reliable tool to advertise and market property listing through photos and videos to many people to view online. To effectively use this site:
>>Follow people with specialty in real estate, celebrities, politicians, and students.
>>Also be active by posting of photos and videos of property listings. Overtime, your business will be contacted and followed through this.
Creating a personal or business page on any or all of this social media site is good but be sure to be active at all times through sharing of real estate contents(articles, property photos and videos) to gain relevance, build up your business and personal relationship and network and to expand your real estate brand.
And lastly don't forget to optimize your real estate business page with social media optimization to make it more visible to larger number of people faster.
[Also read]: SOCIAL MEDIA OPTIMIZATION: A reliable marketing strategy for real estate business in Nigeria
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Thank you ahsan ali for reading. I appreciate
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