Most real estate businesses in Nigeria actually have a presence on social media that is used for marketing real estate such as Facebook, instagram,Twitter,reddit,
Google plus, LinkedIn, whatsapp and many more. But without the understanding and the need for social media optimization that guarantee generation of leads and ensure that properties are sold quickly.
Creating a business page on social media with few number of Likes and followers is quite nice but not adequate to get your business far and to attract interested clients to buy properties that are for sale, for lease, for auctioning and to let under your real estate portfolio.
There is a reliable way to grow and reach out to larger audience faster and better. And this is where social media optimization is required.
Social media optimization is similar to search engine optimization in a way. How?. Because both aim to create visibility and drive large traffic to your website, blog and social media pages.
Therefore, if you have a real estate page on any of the social media platforms, get it optimized and watch how clients will contact you to either buy a property or for any other real estate service.
What is social media optimization?.
Before looking at this, let us look at what social media is?. Social media is an umbrella term of various digital media platforms that brings large number of people together for the purpose of interaction and getting to know each other or possibly to maintain an already built friendship, to collaborate for business purpose and to share contents that would be helpful to each other in learning. It is not limited to Facebook, instagram, twitter , google plus only but includes websites, blogs, social forum, social networking.
It is essential for every real estate professional to use social media as a marketing tool for their real estate business since it is easier to open an account with any of the social media sites. But quite a number have an account yet dont know how to use the tool effectively to send a clear and useful message to people looking for real estate products or services.
How do i market my real estate with social media
To market your real estate with social media is a reliable idea. And the following ways should be followed to do this:
- Have a real estate social media page account with any of this; facebook, instagram, twitter, linkedin and so on.
- Ensure to update your profile with a good profile photo, biography and your contact details.
- Upload videos and photos with accurate details of properties on your social media page.
- Share your real estate videos and photos to other social media forum and networks.
- Join and participate in other real estate social forum and networks.
- Be active by posting daily on the page of your social media.
- Ensure to optimised your social media page.
What is social media optimization
This is the process which is used to enhance the awareness related to a brand, products or event by using networking sites and communities to create viral publicity. When a social media page, website or blog is optimized, it reached a large audience faster who now get to see the real estate products and services offered by your business.
Ways of getting your social media page, website or blog optimized through social media optimization process.
There are variuos ways you can do this like:
- Pay your social media site to boost your page by advertising it for you.
This is a good process to optimize. Here, you simply pay some amount of money to the social media site that you have an account with to boost your real estate page through advertising campaign. Doing this will ensure that your real estate page will be visible to an audience of not less than 7,000 which sometime varies and could be higher than that. Imagine that!.
Social media sites like Facebook charges between $1 to $4 to boost your page per day. And you can make a daily , weekly, binually and yearly payment. So if 7,000 or more audiences views your page in a day, calculate and do the maths for that of a week, bianually and yearly.
Other social media sites like LinkedIn, instagram, Twitter and so on also boost pages by advertising campaigns which would be by an agreement reached between you and the company.
So boost your real estate page today to generate leads, sales and revenue to your business. All things been equal, you just have to spend money to get money.
- Share your page contents:
When contents are uploaded on your real estate page like videos and photographs of properties that are for sale, for lease, for auctioning, to let and real estate articles. Don't just leave there on your wall, ensure to share to other real estate and social forum and networks. This is to say yoshould be a member of many social sites like Nairaland, Twitter, bloglovin, Google plus,instagram,Facebook, LinkedIn, reddit, whatsapp and so on to share to.
Sharing your real estate contents guarantees reaching a larger audiences who could be prospective clients that will contact you at ease.
- Put a call to action (CTA) on every page content.
This is also a good process. Be sure to put a call to action on every page content before posting it. An example of such call to action could be "if you like our real estate service and products kindly share for others to benefit". This will constantly engage the viewers to have your business in mind especially those that have tasted the quality of your service delivery will always want consult your service if there is a real estate need to refer someone else.
We hope to have fulfill your curiosity on social media optimization: A reliable marketing strategy for real estate businesses in Nigeria.
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Thank you for reading Nina Athena. I am glad you inspired. I look forward to keeping you updated with more post.
ReplyDeleteAlso i have read your article on social media marketing. Its awesome!. I equally learnt alot from it.
Please keep me posted on your new update. I appreciate.
Thanks for sharing this example of social media marketing services with us! I have not ever seen like this post as in this having superb explanation and the tricks to implement them. Keep to sharing.
ReplyDeleteThanks for the detailed explanation!
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